
Immovable object,
meet unstoppable force
It’s a reminder that great products don’t come from brilliant ideas alone. They come from humility, iteration, and a deep understanding of real people. Too often, teams fall in love with their first idea and build in isolation. I’ve seen it happen. I’ve done it myself.“Your Ideas Suck” is how I remind teams to let go of assumptions, test everything, and stay obsessed with the problem—not the solution. It’s not about being cynical—it’s about being curious. I created this methodology in 2012 at Kareo and have used it across healthcare (Kareo), HR tech (ADP), AI (Ubiety), e-commerce (Wayfair), and now nonprofit tech (iDonate). It's how you align teams, kill bad ideas before they become expensive mistakes, and stay obsessed with the problem instead of falling in love with your solution.The faster we can prove ourselves wrong, the faster we can build something right.


I host a podcast with Products That Count, where I interview product leaders about the uncommon paths to building products: the weird origins, hard lessons, and contrarian approaches that don't fit the typical product story.
I specialize in entering organizations that are stuck and making them unstuck.At ADP, I spent 6+ years driving transformation across three roles: I built the first unified compliance platform, reducing issue resolution from 3 hours to 3 minutes. I created Studio 55, an innovation lab that became a talent magnet for Southern California. And I evangelized product innovation at the corporate level, reforming how ADP hired and built products.At Kareo, I created the "Your Ideas Suck" methodology that's become my signature approach to killing bad ideas fast and aligning teams around what matters. At Ubiety, I led product strategy for bleeding-edge AI before it was trendy. At Wayfair, I was brought in post-reorg to transform the supplier experience.At iDonate, I'm building the product and engineering team that's modernizing how nonprofits raise money. We're solving problems at the intersection of payments, fraud prevention, donor experience, and scale. It's technically challenging work that matters. Nonprofits represent 5% of GDP but drive some of the world's most vital change.
I'm building a small, high-ownership engineering team at iDonate. We're solving real problems. We work in React, TypeScript, Node, and AWS. We ship fast. We operate with the "Your Ideas Suck" philosophy: no ego, test assumptions, kill bad ideas fast, ship what works.If you're a mid-to-senior software engineer who wants real technical challenges (payments, scale, reliability), high ownership (small team, you'll own features end-to-end), meaningful impact (helping nonprofits raise more money), and a team that doesn't bullshit itself, we should talk.
CEO, Co-Founder
"Working with Nacho was a blast! I personally learned so much from him, the way his talent unlocks BIG IDEAS into growth and inspiration is incredible"
President, Retired
"...if we didn't massively change, we were going to get crushed.""Nacho was part of my big bet, and I needed his vision and guidance."


Nacho is my actual name, short for Ignacio, like Bob is short for Robert. Fun fact: the food was named after a person (Nacho's especiales), not the other way around. If you learn nothing else from this site, at least you learned that. History of Nachos
I've been hosting at Products That Count for almost 3 years and I've learned that the best stories often come from those who say they have nothing to share.Nobody wants the same, they want your story.Check out the outline here.
Then schedule 15 min.
